WHAT WE DO
At Subject Matter, we provide the following services, suited to your needs: copywriting, storytelling, content creation, photography, visual and brand strategies and professional writing and translating.
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Have you ever felt stuck in your creative process?
You've written your first cookbook but need it translated or you would like some help with the visuals? You've created a new chain of pastry bars but feel helpless in presenting a strong visual identity? You're an established brand of luxury leather goods but your new line could use an intriguing story behind every item? The only thing stopping you from sharing your new digital campaign is a couple of poignant taglines and the correct 'tone of voice' to speak to your prospective clients?
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In every one of these cases we've been fortunate enough to truly help our partners in unleashing their own full potential, unburdening them from several aspects of their own process and, ultimately, being able to reach their target audience with confidence and style.
Subject Matter offers tailor-made services, depending on your particular needs or requests; from the seemingly simple writing of a motivational letter to the more elaborate proposal of a complete overhaul of your company's visual identity. With a devoted approach to every single step of the way, from conception to tagline to product photography and even social media representation and development of a detailed branding strategy, we guarantee an all-round and coherent implementation of your vision, coupled with our know-how and experience.
What we value above all is an intimate connection with our partners,
to truly understand their story and to help them tell it - the right way.
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All of our services are available in English, French, Dutch and Spanish.
All photographs on this site and on our social channels are our own, we steer clear of stock images.
COPYWRITING + STORYTELLING
Enhancing/reviewing existing copy for greater client connection or web optimization (SEO)
Creating the right tone and text for the ultimate customer conversion
Telling a story from scratch; product descriptions, company mission statements, people presentation
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Delvaux campaign introducing "La Tempête".

CREATIVE CONTENT CREATION + PHOTOGRAPHY
Product photography and mise en scène
Documenting production process and people behind the story or brand
Visual and verbal content creation for social channels, blog posts, press releases
Composition of paid content or native ads
Company photo shoot or portraits
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Miss Chou Paris visual identity development.

VISUAL IDENTITY + BRAND STRATEGY
Running a content audit on website or social channels and providing insights on how/where to improve and implement changes
Reviewing of visual and verbal brand identity for start-up or scale-up companies and developing a long term brand strategy
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Kisany Africa new product presentation.

PROFESSIONAL WRITING + TRANSLATING
(ENG, FR, NLÂ &Â ES)
Composition or proofreading of motivational letters, resumes, newsletters, promotional material (for web or print), website content, essays, papers, catalogues...
Translations of any and all copy and content from English, French, Dutch and Spanish to any of these languages
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Point Albert / Obumex 2020 summer recipes.
